Empire Jerky Habanero

100% Grass Fed Rump Beef. Flavourful, Restaurant Grade Steak!
While using 100% grass fed beef is important to us, chances are you wouldn’t be able to tell the difference. The secret however is in the cut. Rump beef has the most flavour of all lean cuts and is far superior in terms of flavour and tenderness than topside, eye of round or any number of cheap cuts used to produce jerky that minimise cost and preparation time. Rump beef is far more time consuming to process, with a rump being comprised of several groups of muscles that need to be broken down and trimmed prior to marinating. With a tiny amount of marbling retained we seal our jerky in nitrogen to preserve freshness and provide the best end product possible.



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Grazed only on the lushest pastures on the Lachlan River at the head of the Lachlan Valley which is claimed to be one of the most fertile valleys in the world. Cowra has enviable soils and water which produce some of the best cattle in Australia.

The rich farming country mixed with some of the best grazing country means we have some of the most consistently tasty beef available in Australia.

Our strong relationships with local beef producers, combined with our unique hand selection process and quality feeding, guarantees that the finest beef is consistently selected for our Watervale Beef.

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Belrose, Rouse Hill, Bateau Bay, Penrith Westfield, Nepean Village, Castle Towers, Winmalee


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