Grazed only on the lushest pastures on the Lachlan River at the head of the Lachlan Valley which is claimed to be one of the most fertile valleys in the world. Cowra has enviable soils and water which produce some of the best cattle in Australia.
The rich farming country mixed with some of the best grazing country means we have some of the most consistently tasty beef available in Australia.
Our strong relationships with local beef producers, combined with our unique hand selection process and quality feeding, guarantees that the finest beef is consistently selected for our Watervale Beef.
Your meat will be delivered Cryovaced, which is a superior form of packaging that allows fresh goods to be kept fresher for longer.There are some effects of using Cryovac packaging, but we believe these few are outweighed by the advantages. Specifically, the meat will change to a darker red colour while in the packaging due to the lack of exposure to oxygen.
The meat will also sweat while in the packaging and this can result in an unpleasant smell when you first open the packaging ( this is not an indication of the freshness of the meat).
To overcome both of these effects all you need to do is when you’re ready to at your meat, simply remove it from the packaging and leave it out for 10-15 minutes. When out of the packaging and exposed to oxygen again the meat will slowly return to the usual red colour.
Once you have removed the meat, simply rinse out the bag and throw it in the bin and the smell will disappear too.